ENHANCING ACCESS AND USER EXPERIENCE IN K-DRAMA CONSUMPTION: DEVELOPMENT AND EVALUATION OF THE 'K-DRAMA UNIVERSE' APPLICATION

Abstract

In recent decades, the South Korean entertainment industry has experienced rapid growth, particularly in the production and distribution of Korean dramas (K-Dramas). Despite their global popularity, fans often face challenges in finding comprehensive and reliable information about these dramas. This research addresses these issues by developing the “K-Drama Universe” chatbot, designed to provide an interactive, user-friendly, and real-time source of information. Utilizing data collected from MyDramaList.com through web scraping, the chatbot offers features such as an extensive K-Drama library, actor profiles, sentiment analysis of reviews, and personalized drama recommendations. The development process involved meticulous data cleaning, ensuring accuracy and consistency, and integrating advanced algorithms for generating relevant recommendations. The chatbot's interface, inspired by platforms like ChatGPT and Google Gemini, enhances user experience by offering a seamless and intuitive navigation. The successful deployment of this chatbot significantly improves the accessibility and quality of information available to K-Drama enthusiasts, ultimately enhancing their viewing experience.