KEGIATAN BLACK CAMPAIGN DI PLATFORM TIKTOK JELANG PEMILIHAN UMUM 2024 DI INDONESIA

Abstract

Black campaigning is a form of political communication that uses messages that are not attributed to their source, typically used in elections to challenge, agitate, or derail political candidates. This research collected data from the TikTok platform, which is popular in Indonesia, to examine black campaign activities during the 2024 general election. Black campaign activities are part of political communication carried out by parties that are not elevated to the source. In general elections, black campaigns are used to challenge, agitate or derail political candidates. Black campaigns can be in the form of videos, images, or text spread through social platforms such as TikTok. This research collected data from the TikTok platform, which is popular in Indonesia, to examine black campaign activities during the 2024 general election.