TINJAUAN HUKUM MENGENAI SENGKETA DESAIN TAS PT. BATIK KERIS INDONESIA

Abstract

PT. Batik Keris Indonesia is facing several problems regarding the design of their bags. One of them is the need to diversify their products to remain relevant in a competitive market. To overcome this problem, PT. Indonesian Keris Batik can adopt several strategic approaches. First, they need to conduct in-depth market research to understand the latest trends in bag design and consumer preferences. This will help them identify market gaps that they can exploit to diversify their products. The research method used in this research is the normative legal method or library research method. In conclusion, "Sengkata Bag Design PT. Batik Keris Indonesia" is a bag brand that stands out in the Indonesian fashion industry. This brand combines the richness of Indonesian culture, especially batik, with high-quality designs and a focus on sustainability. Overall, the brand "Bag Design Dispute" PT. Batik Keris Indonesia is a successful example of how a company can combine culture, quality, sustainability, and global expansion in the fashion industry. These bags represent the beauty and strength of Indonesia's cultural heritage, while promoting creativity and innovation in the world of fashion.