TANTANGAN DALAM MENGHADAPI PERKEMBANGAN TEKNOLOGI DAN TRASFORMASI DIGITAL DALAM BISNIS WARALABA

Abstract

This research discusses the challenges faced by franchise businesses in the face of technological developments and digital transformation. These challenges include limited resources, lack of technological understanding and skills, resistance to change, and concerns regarding data security and privacy. Strategies that can be adopted to overcome these challenges include judicious resource allocation, technology training and education, effective change management, and implementation of data security measures. Franchise businesses also need to adapt their business models, adjust sales channels, improve customer engagement, and utilize digital technologies to improve operational efficiency. Case studies of successful franchise businesses in adopting digital transformation are also presented to provide concrete examples. In conclusion, franchise businesses need to face these challenges with adaptation and innovation to optimize the opportunities offered by technological developments and digital transformation.