PENGARUH MEREK, HARGA DAN KUALITAS PRODUK TERHADAP MINATBELI SEPATU LOKAL VENTELA (STUDI KASUS PADA MAHASISWA PROGRAM STUDI MANAJEMEN UNIVERSITAS POTENSIUTAMA)
DOI:
https://doi.org/10.26499/multilingual.v3i2.175Keywords:
Bivalvia, bray-curtis, cannonical correspondence analysis, density, gastropoda.Abstract
Based on the results of the t test, the criteria contained in the hypothesis test are accepted, namely the basis of thepartial test provisions, it is known that H1 is accepted, which means that partially the brand has a positive and significant influence on buying interest. This is because the test of the provisions in the T test is Tcount greater than Ttable.Based on the results of the t test, it can be seen that the criteria for testing the hypothesis are accepted, namely the basis of the provisions of the partial test, it can be concluded that H2 is accepted, which means that partially the price has a positive and significant influence on buying interest. This is because the conditional test in the T test is Tcount, which is greater than Ttable. Based on the results of the t test it is known that the criteria for testing the hypothesis are rejected, namely the basis of the provisions of the partial test, it can be concluded that H3 is rejected, which means partially. Product Quality does not have a positive and significant influence on Purchase Intentions, this is because the test provisions in the T Test is that Tcount must be greater than Ttable..
