ANALISIS PERBANDINGAN HARGA, KUALITAS PELAYANAN DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN DALAM MENGGUNAKAN APLIKASI GO-JEK DAN GRAB PADA MAHASISWA UNIVERSITAS POTENSI UTAMA MEDAN PRODI MANAJEMEN STAMBUK 2018-2019

Abstract

Competition in transportation service companies is currently getting tougher, demanding all business actors to provide the best price, service quality and satisfaction in order to create customer loyalty with the price, service quality and satisfaction provided. In addition to price, service quality can also affect customer loyalty as well as satisfaction. So that the customer sets the variables that have been explained, this can be reached by the wishes and expectations of the customer. This research is a comparative research. Information about the research was obtained from data collection techniques that had been carried out on research subjects, namely Gojek and Grab users at the Potential University of Medan Stambuk Management Study Program 2018-2019, a research sample of 200 respondents consisting of 100 Gojek users and 100 Grab users, Engineering data collection in this study using a questionnaire or questionnaire that was distributed to students of Medan's Potential Main University Management.