PERANCANGAN BOOTH & AKTIVITAS PAMERAN UNTUK MENINGKATKAN BRAND AWARNESS GAME: SEBUAH STUDI PRAKTIK MAGANG

Abstract

Video Games are one of, if not the biggest source of enternatinment in nowaday's generation. With the competition within the gaming industry, it is very important for games to remain relevent or maintain a long lasting player base. One effort that can grab the attention of players is by participating in offline exhibitions to further improve interactivity between the developers and players. By creating an interactive booth that best represents the game, it will serve as a way to promote the game effectively, especially striking curiosity amongst visitors. This research is an internship project in collaboration with Wizdream, using Robin Landa's research method. The results of this design succeeded in increasing brand awarness of the game and providing new targets for this game to surpass..