PERANCANGAN “POP-UP BOOTH” SEBAGAI MEDIA PROMOSIONAL BRAND DIGITAL AGENCY

Abstract

Pop-Up Booth is a form of promotional media that is often found in promoting, branding, and as well as initiating interaction with visitors. The design of Pop-Up Booth contains the character of the said Agency, not only that but also contains information and education on the services that are provided by the Agency. This Pop-Up Booth design is planned to be used in Ifra Business expo, in hopes of increasing Agency’s Exposure to people through the Pop-Up Booth activity. This Design is made using the 5 Steps of design by Robin Landa. The Pop-Up Booth consisting of agency’s philosophy that is applied all over the booth and as well as a TVC consisting of agency’s available service and agency’s philosophy.