PERANCANGAN MERCHANDISE SEBAGAI SARANA PROMOSIONAL PERUSAHAAN OURTALE DALAM EXPO JOB FAIR

Abstract

Merchandise is an item or product that is often used by a business entity with the aim of promoting or introducing themselves to the wider public. Merchandise also plays an important role in marketing strategies, as it can be used for branding, business development, and as souvenirs— helping the target audience feel familiar and connected with the business entity. The merchandise design for PT. Kisah Kita Kreatif, also known as the agency Ourtale, aims to introduce the company's identity at the upcoming Job Fair event planned to be held at the Ifra Business Expo x ICE. Ourtale is a creative company engaged in storytelling and visual design, making it essential for its visual identity to be reflected in every form of promotional material. The results of this merchandise design include a thermos/water bottle, notebook, round hand fan, and tote bag. This merchandise not only functions as a promotional tool but also serves as a representation of the brand identity, capable of increasing brand awareness and visitor engagement during the exhibition. It is hoped that the outcome of this design will support the company’s visual communication strategy and expand market reach through direct interaction with the audience.