STRATEGI PR TVRI SUMUT DALAM MEMPROMOSIKAN MINAT MENONTON KAUM MILLENIAL DALAM MENONTON SIARAN TVRI

Abstract

TVRI is one of the state-owned television stations that still survives and operates today. The operation of the TVRI television station is not easy for the crew in the neighborhood itself. Especially for crews who are specifically in the public relations department or Public Relations. Public relations in this environment has a lot of challenges where in this era of digitalization, TVRI, which is almost left behind by its audience, is required to survive and operate by creating various public relations strategies to attract interest from its audience again. In this study, researchers found conflicts that occurred at TVRI North Sumatra, by finding these conflicts researchers used qualitative methods using an interview approach to find out more accurate and relevant information.