OPTIMALISASI KEBERHASILAN BISNIS KEARIFAN LOKAL DALAM MENGHADAPI ERA GLOBALISASI

Abstract

Local wisdom refers to the knowledge, traditions, and cultural values passed down through generations within a community, serving as a foundation for social, economic, and cultural life. In the context of globalization, local wisdom faces both challenges and opportunities, as products based on local wisdom can access international markets through technological advancements and digitalization. However, local products must contend with competition from global products that are often cheaper and more uniform. Therefore, to maintain relevance, business owners need to integrate culture and tradition into their business models and innovate to make local wisdom-based products more attractive and competitive. Through innovation strategies and branding that highlight local cultural values, businesses can create a competitive edge that is hard to replicate by competitors. Local wisdom contributes not only to economic development but also to the preservation of cultural identity amid globalization.