ANALISIS STRATEGI BISNIS CUCIAN MOBIL DAN MOTOR (Studi Kasus Pada Cucian Mobil dan Motor Sumur Putri Bandar Lampung)

Abstract

The decrease in the number of customers washing vehicles and motorbikes at Sumur Putri Bandar Lampung, especially in 2020, amounted to 39.6%, one of which was due to the impact of the Covid 19 pandemic which caused a reduction in the number of individual washes. vehicles or motorbikes, because they wash their own vehicles in greater numbers at home. The data inspection method used in this exam is by using a SWOT assessment. This grid can generate four cells of possible elective procedures, specifically SO methodology, WO technique, WT system, and ST system. The interior natural factors that influence the repair system for the Putri Bandar Lampung Car and Motorcycle Washing business are quality and shortcomings. Strength factors are: (1) Affordable value (2) Good quality and quality of goods (3) Friendly assistance (4) Strategic business area (5) Wide area of development (6) Comfortable seating area and well-equipped office (7)) Land, business structure and capital are private property. (8) Manpower that is controlled and ready. The disadvantages are: (1) The car washing equipment often experiences special problems (2) The washing time is quite long (3) There is no workforce. The external ecological components that influence the Bandar Lampung Princess Car and Motorbike Wash business improvement system consist of opportunities and dangers. Opportunity factors are: (1) Close to waterways (springs) (2) Objectively broad market (3) Having loyal or steadfast clients (4) Technological advances (5) Number of vehicles continues to grow (6) Consistent suppliers Providing every need for Putri Bandar Lampung's Car Wash and Motorbike Wash.