PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DEMOKRATIS, DAN KEPUASAN KERJA TERHADAP LOYALITAS KARYAWAN (STUDI DI PT. ASTRA ISUZU YOGYAKARTA)

Abstract

This research aims to determine the influence of organizational culture variables, democratic leadership style and job satisfaction on employee loyalty at PT. Astra Isuzu Yogyakarta. The research method used in this research is a quantitative research method, and the company population is 55 employees with a sampling technique using purposive sampling technique. The data collection technique in this research uses a questionnaire distributed to respondents on a Likert scale, and the data is processed using SPSS IBM 25. From the results of research conducted by researchers at the company, the following results were obtained; 1) Organizational culture has a positive and significant effect on employee loyalty, 2) Democratic leadership style does not have a positive and significant effect on employee loyalty, 3) Job satisfaction has a positive and significant effect on employee loyalty, 4) Organizational culture, democratic leadership style and job satisfaction have an effect Simultaneously/Jointly on Employee Loyalty.