EFEKTIVITAS INSTAGRAM SEBAGAI MEDIA SOSIALISASI DIGITAL KEMENTERIAN PERTANIAN

Abstract

Conventional socialization has the advantage of direct interaction and personal trust. However, this method requires higher costs and time, and has a limited scope. On the other hand, digital socialization through social media, such as Instagram, can reach a wider audience and reach various levels of society. This study aims to examine the effectiveness of Instagram as a digital socialization media, especially in the Ministry of Agriculture. The research approach taken in this study is to use literature research. The result of the research is that social media, including Instagram, has a positive influence on the world of agriculture. The use of social media in the delivery of agricultural information by the Ministry of Agriculture can increase transparency between producers and consumers, provide opportunities for more open communication, and fulfill consumers' desire for more in-depth information about the food they consume and create better cooperation among industry players.