PENGARUH KUALITAS PRODUK DAN HARGA JUAL TERHADAP MINAT BELI KONSUMEN PADA USAHA COBEK BATU ELLA DI DESA WAJAK KIDUL KECAMATAN BOYOLANGU TULUNGAGUNG

Abstract

This study aims to identify the effect of product quality and selling price on consumer buying interest in the Cobek Batu Ella business in Wajak Kidul Village, Boyolangu District, Tulungagung. The method used in this research is a quantitative method. 80 respondents were selected as the research sample, namely women and at least 2 purchases. The Likert scale is used as a theory in the data collection method. Based on the results of the study, it appears that there is a positive influence on product quality but not significantly on consumer buying interest in the Stone Cobek business in Wajak Kidul Village, Boyolangu District, Tulungagung Regency. Meanwhile, the selling price has a positive and significant effect on consumer buying interest in the Cobek Batu business in Wajak Kidul Village, Boyolangu District, Tulungagung Regency. Product quality and selling price have a positive and significant effect on consumer buying interest in the Stone Cobek business in Wajak Kidul Village, Boyolangu District, Tulungagung Regency.