ANALISIS KELAYAKAN BISNIS PRODUKSI TAS BACKPACK: STUDI TENTANG POTENSI PASAR BERDASARKAN 6 ASPEK KELAYAKAN

Abstract

In this final project, a business idea for a high-quality backpack production business is the subject of a business feasibility study for a local bag business. The systematic evaluation of a company's due diligence is one aspect of business feasibility research that is required. Due to the fact that this company is still in its infancy, there are six primary considerations: legal aspects, market and marketing aspects, financial aspects, technical and technological aspects, management and human resource aspects, and social and economic aspects. With an average value of 4, the legal aspect of the feasibility analysis's findings were deemed feasible. With an average acquisition value of 4, the market and marketing feasibility analysis was found to be feasible. Based on the Net Present Value calculation, the NPV value is Rp, and the Payback Period calculated to be 0, 6319229070640429, the financial results of the analysis were deemed feasible. 1,173,776,761 yields a Profitability Index with a PI value greater than 1, which is equal to 3.362. The Internal Rate of Return method yields a result of 64 percent, while the Average Rate of Return yields a result of 133 percent. With an average value of 4.1, this business also meets technical and technological requirements. The analysis's findings are based on the acquisition of an average point of 4.25, which indicates that human resources management is feasible. With an average score of 4, the social and economic aspects analysis's findings are deemed feasible. From the perspectives of legal feasibility, market and marketing, finance or finance, technical and technology, management and human resources, economics and social, and industrial business and backpack bag trading, decisions that can be made based on the results of discussion of recommendations are possible.