PERANCANGAN ULANG IDENTITAS VISUAL INSPI HOUSE UNTUK MEMPERKUAT CITRA BRAND

Abstract

Visual identity is a strategic element in building a brand image and enhancing a company's competitiveness amidst the increasingly competitive creative industry. Inspi House, a company engaged in interior design, custom furniture, and civil construction, faced challenges in that its visual identity failed to optimally represent the brand's character and values, potentially leading to misperceptions among the public. This study aimed to redesign Inspi House's visual identity to strengthen its brand image and increase its appeal in the interior design market. The study employed qualitative methods through literature review, observation, interviews, and a SWOT analysis to identify the company's internal and external conditions as a basis for developing the design concept. The results produced a new visual identity system encompassing a logo, typography, color palette, graphic elements, and a Graphic Standard Manual as a guideline for consistently implementing the brand identity across various communication media. The designed visual identity represents the values ​​of professionalism, creativity, and collaboration that are the key characteristics of Inspi House. The implementation of the new visual identity is expected to increase brand recognition, strengthen the company's image, build customer trust, and support digital marketing strategies in facing competition in the interior design industry.