STRATEGI KOMUNIKASI INTERPERSONAL KELOMPOK TANI DALAM MENANGANI PERMASALAHAN HAMA TIKUS TERHADAP PRODUKSI PANEN PADI

Studi Kasus Kelompok Tani Desa Gemblangan, Bantul, Daerah Istimewa Yogyakarta 2024

Abstract

This study investigates the interpersonal communication strategies utilized by farmer groupsin Gemblangan Village, Bantul Regency, Yogyakarta Special Region, in mitigating the impactof rat pest (Rattus argentiventer) infestations on rice production. Employing a qualitative casestudy approach, data were collected through in-depth interviews, participant observation,and document analysis. The findings indicate that the farmer group applies a combination ofinterpersonal communication methods, including monthly deliberative meetings, group-basedWhatsApp communication, and informal interactions in the field. These approaches fosterparticipatory dialogue, cultural sensitivity, and mutual understanding among members. Theeffectiveness of these strategies is reflected in the reduction of pest-related crop losses,improved attendance and engagement in collective action, and strengthened social cohesionwithin the group. This study concludes that interpersonal communication plays a vital rolein enhancing adaptive capacities and collaborative problem-solving among rural farmingcommunities. The integration of traditional communication patterns with digital tools offersa sustainable model for agricultural resilience and food security.