TRANSFORMASI BISNIS DIGITAL: PERAN, FUNGSI, DAN STRATEGI DALAM MENINGKATKAN EFISIENSI OPERASIONAL, INOVASI PRODUK, DAN PENGALAMAN PELANGGAN

Abstract

This study examines digital transformation in the context of business, focusing on the role, functions, and strategies of digital business. Digital transformation involves the application of digital technology to enhance operational efficiency, explore product and service innovations, and strengthen customer experiences. A literature review method is employed to collect and analyze data from various reference sources. The discussion covers the impact of digital business on various operational aspects of organizations, including efficiency, productivity, cost reduction, and enhancement of product and service quality. The research also highlights the importance of digital business strategy in integrating IT with overall business objectives, as well as exploring the concept of complex and interconnected business ecosystems in the digital era. In conclusion, the adoption of digital technology is not just a necessity but a requirement for organizations aiming to remain relevant and competitive in an evolving market. By continuing to innovate and adapt, companies can leverage the full potential of digital business to achieve long-term success.