PENGARUH PERENCANAAN STRATEGI DAN INOVASI TERHADAP KINERJA PADA RUMAH MAKAN PONDOK INDAH

Abstract

Strategic choice and planning are essential elements in modern business management. This journal examines the process of external and internal environmental analysis, strategy formulation, and strategy implementation within organizations. PESTEL, SWOT, and Porter’s Five Forces analyses are used to evaluate market conditions and company capabilities. The company's vision and mission serve as strategic guides, while SMART strategic objectives ensure clear focus. Strategic options, including growth, stability, and retrenchment strategies, are discussed based on market conditions and internal capabilities. Strategy implementation involves resource allocation, organizational structure adjustments, change management, and performance measurement systems. The success of strategy implementation depends on a supportive organizational culture and strong leadership. This journal provides a comprehensive guide to developing and executing effective strategies to achieve long-term corporate goals.