PERKEMBANGAN DIGITAL MARKETING DI ERA REVOLUSI INDUSTRI 4.0 (Studi Empiris Tentang Kelebihan dan Jenis Digital Marketing)

Abstract

Technology and sales are things that can be related as patterns that give each other benefits. If there is no technology, sales will be unstable and will not progress to meet the demands of the time. So in this case there is a need to have insight into the position and impact of technology in relation to the sales aspect. This research is library research with information obtained using the library observation method. Sales and digital marketing have a very strong relationship. If someone starts studying the business of selling via the internet, he will quickly make it from looking for a few clients, until now he will have the ability to reach millions of clients from a broad approach and more specific groups and also from clients who are closer to him and have the ability to reach too. bigger than the business he had before. By using social media as a market, and also having a targeted market.