PENGARUH SERVICE QUALITY ELEKTRONIK DAN SATISFACTION ELEKTRONIK TERHADAP CUSTOMER TRUST ELEKTRONIK SERTA DAMPAKNYA TERHADAP CUSTOMER LOYALTY ELEKTRONIK (Studi Pada Pengguna Aplikasi Seek Australia)

Abstract

By encouraging the employment industry to be able to play a role in the advancement of economic development in Australia and answer the public's need for a media platform for information on job vacancies and compete in an increasingly dynamic digital era. One company engaged as a job vacancy information platform that is quite well-known in Australia is Seek. The purpose of this study was to determine the effect of E-Service Quality, E-Satisfaction on E-Trust and their impact on E-Loyalty. This type of research is quantitative research. The data presented in this study were obtained through questionnaires which were distributed to 165 respondents. Statistical analysis used the SEM PLS method to test models and hypotheses. The results of this study indicate that EService Quality has a direct effect on E-Satisfaction and E-trust, E-Satisfaction has an effect on E-Trust, and E-Trust has a direct effect on E-Loyalty.