ANALISIS PENGARUH PENERAPAN STRATEGI HYGIENE DAN SANITASI TERHADAP MINAT PEMBELIAN PADA PASCA COVID-19 DI RESTORAN EKA-RASA, JAKARTA BARAT

Abstract

This study has the formulation of the objective problem to analyze how much influence hygiene and sanitation have on purchase intention at the Eka Rasa Restaurant, West Jakarta. Also, this research aims to determine the effect of hygiene and sanitation on purchase intention after Covid-19 at the Eka Rasa Restaurant in West Jakarta. This study used a quantitative method with a closed questionnaire method which was distributed using Google Forms by taking a sample of 100 people and the respondents had the condition that they had visited the Eka Rasa Restaurant after the Covid-19 pandemic ended at least 1 time. The data analysis technique used in this study is with the help of simple linear regression analysis. The results of this study indicate that the value of purchase intention is 23,105 as evidenced by the constant value. Hygiene and sanitation have a positive influence on purchase intention which has been proven by the regression coefficient value of 0.421. Hygiene and sanitation have an influence on purchase intention of 62.8%. while the remaining 37.2% is influenced by other variables, this has been proven from the results of the adjusted R Square which is 0.628.