DAMPAK PERUBAHAN PERATURAN TERHADAP KESTABILAN DAN PERTUMBUHAN BISNIS WARALABA DI PASAR GLOBAL

Abstract

This journal aims to examine the effect of regulatory changes on the stability and growth of franchise businesses in the global market. Franchising has become one of the most popular business models worldwide, allowing companies to expand their reach through partnerships with third parties. However, applicable regulations can have a significant impact on the operation and growth of a franchise business. This study uses a descriptive approach and comparative analysis to analyze regulations related to business franchising in the global market. Through literature research and case studies, this journal analyzes how regulatory changes can affect the stability and growth of business franchises. The research results show that regulatory changes can have various impacts on franchise businesses in the global market. Strict and inconsistent regulations can lead to legal adversaries for parties involved in franchising, hinder business growth, and discourage potential franchise partners. On the other hand, clear, consistent and supportive regulations can create a stable environment for business franchises, encourage growth and increase the trust of related parties. In addition, this journal also discusses the importance of harmonization of franchise regulations at the international level to create a more stable and profitable framework for business franchising. Collaboration between countries in developing uniform standards and guidelines can help minimize legal barriers and increase the confidence of franchisors in the global market. In conclusion, regulatory changes have had a significant effect on the stability and growth of the franchise business in the global market. Clarity, consistency, and sufficient regulatory support are important to create a conducive environment for business franchising. In addition, the harmonization of regulations at the international level can help overcome obstacles and increase the confidence of franchisors in the global market.