PENDAMPINGAN MANAJEMEN DESAIN BOOTH BAGI PELAKU USAHA KREATIF PADA PAMERAN KEWIRAUSAHAAN

Abstract

This community service (PkM) activity aims to maximize the quality of the Entrepreneur Week exhibition at Universitas Tarumanagara through design management consultation provided to the event organizing team. The approach employs direct consultation in which design management principles are applied as a process framework across all activity stages: exhibition design planning, booth and visual element design development, and on-site implementation supervision. Design management is thus positioned not as taught content but as an embedded working process throughout the entire mentoring cycle from design needs identification and concept development to execution coordination and final quality control. The evaluation framework utilizes the Design Management Staircase model from the Danish Design Centre to assess shifts in the organizer's approach to the role of design in event management. Results indicate that all Design Management Staircase dimensions showed positive shifts, with the most significant improvement recorded in the exhibition layout planning dimension (+2 levels, from non-design to Process). Design quality evaluation through a questionnaire administered to 80 respondents yielded a mean score of 4.02 out of 5.0 (Good category). This activity produced a practical exhibition design management guidebook as a reference for future events.