EKONOMIKA

PENGARUH PENGAKUAN PROFESIONAL, PERTIMBANGAN PASAR KERJA DAN NILAI-NILAI SOSIAL TERHADAP MINAT BERKARIR MENJADI AKUNTAN PUBLIK DENGAN LINGKUNGAN KERJA SEBAGAI VARIABEL MODERATING

Teguh Erawati — 2024-06-14

This study aims to test and know: (1) Professional Recognition affect career interest in becoming public accountants. (2) Job market consideration with employability to become a publik accountants. (3) Socual values influences career interest in becoming a publik accountans, (4) The work environment can moderate the influence between financial rewards, gender, career prospects and socual values. Data collecting techniques using web-based kuesioner, through purpose sampling techniques with respondent criteria have followed courses Audit 1, and audit 2. The number of questionnaires processed was 101 questionnares. Data processing and analysis in this study used multiple linier regressions. The results of the study show that professional recognition, labor market considerations, social values have a positive effect on a career intention to become a public accountant and the work environment can strengthen the positive influence of professional recognition, labor market considerations and social values on a career intention to become a public accountant.

PERAN ETIKA BISNIS DALAM MEMBANGUN KEPERCAYAAN KONSUMEN

Naila Khotimatul Husna — 2024-06-23

This research investigates the role of business ethics in building consumer trust as well as the aspects that most influence consumer trust. The aim is to provide a deeper understanding of how companies can apply business ethics to increase consumer trust. The research methodology used is descriptive qualitative by collecting data through literature study. The research results show that integrity, transparency, honesty, fair treatment, corporate social responsibility, sustainability and consumer data protection are the most influential aspects of business ethics in building consumer trust. The implication of this research is that it is important for companies to prioritize ethical values in every aspect of their operations to win consumer trust in the long term

STRATEGI PEMASARAN KONTEN DALAM MENINGKATKAN INTERAKSI KONSUMEN DI MEDIA SOSIAL

Naila Khotimatul Husna — 2024-06-23

Content marketing has become an increasingly important strategy for building significant interactions with consumers on social media. This research aims to investigate content marketing strategies that are effective in increasing consumer interactions on social media platforms. Through a qualitative approach and literature analysis, this research identifies factors that influence the level of consumer interaction, including content quality, consistency, brand engagement, targeting, user engagement, optimal posting times, and platform environmental factors. Additionally, this research also highlights the importance of factors such as authenticity, engagement, content optimization techniques, and cultural sensitivity in influencing the level of consumer interaction on social media. The results show that designing content that is engaging, relevant, and varied, as well as consistent in brand messaging, can increase the likelihood of consumer engagement. The integration of content on social media with the overall content marketing strategy also plays an important role in creating a cohesive experience for consumers

ANALISIS PROSES BISNIS DALAM PERUSAHAAN DI ERA MODERN

Qorry Eka Hartati — 2024-06-27

In the modern era influenced by rapid technological advancements, companies are faced with the demand to continuously improve their business process efficiency. Business process analysis is key to identifying potential improvements and innovations that can benefit the company in an increasingly competitive landscape. This research aims to analyze how technology and innovation can be leveraged to optimize business processes in companies in the modern era. Using a literature review approach, this study identifies recent technological developments and innovations in the context of business process analysis. Findings indicate that information technology, artificial intelligence, big data analytics, and the Internet of Things (IoT) are some of the tools that can be utilized to enhance operational efficiency and responsiveness to evolving market needs.

ANALISIS ALUR SISTEM INFORMASI PEMESANAN RUMAH MAKAN PONDOK GURIH BERBASIS WEB DI KOTA PEKAN BARU

Ana Amanatun Nafisah — 2024-06-28

The application of information technology causes changes in work habits. As the development of information systems has spread to the business world, even though it is still considered a new restaurant, many local residents are starting to come to the Pondok Savory restaurant. This restaurant business has many transactions with consumers. However, it can be said that it is not very conducive because there is no informative online media for ordering which explains in full the food offered as a promotional medium so as to simplify the customer ordering process for food and drinks, apart from that there is also a transaction problem which is a problem in Pondok Gurih, namely the transaction process Orders are made manually, and the transaction process is not well structured so that business owners find it difficult to know the amount of income each month. In order to manage order and payment transactions effectively, a restaurant ordering information system was created which contains user data, product data, order data, payment data, order data reports and payment data reports.

STRATEGI PENGENDALIAN KINERJA UNTUK OPTIMALISASI KEBERHASILAN ORGANISASI

Manis Fadlila — 2024-06-28

Every organization needs good coordination and functions in the maximum way. In this way, accompanying the body and accompanying the parts within the body can collaborate in carrying out their duties and professions, resulting in a harmonious and energetic bond in achieving common goals quickly, precisely, effectively and efficiently. KORNIJA is an acronym for coordination, communication and ability which is the author's suggestion to make it one of the keys to an organization's success. The review was carried out by researching the bibliography, and the data used was inferior information. The results of the analysis describe the implementation of KORNIJA as a strategy to achieve the body's goals in the maximum way. Maximum ability is successful if employees are placed in professions that match their learning and skills. To optimize results, it is necessary to synergize energy resources and functions with effective and efficient coordination and communication. In this way, it can be said that coordination and communication are closely related to the ability of employees to carry out each activity to achieve the company's goals.

PENGARUH STANDAR OPERASIONAL PROSEDUR TERHADAP EFEKTIVITAS KERJA KARYAWAN MELALUI MANAJEMEN CONTROL PADA PT. BANK RAKYAT INDONESIA KC UNIT RATU SAMBAN BENGKULU

Rahma Erfina — 2024-07-10

To find out how much influence standard operational procedures have on employee effectiveness through management control at PT. Bank BRI Kc Unit Ratu Samban Bengkulu. This research uses data collection techniques by distributing questionnaires, the sampling technique uses the Purposive Sampling technique. This research uses a quantitative approach which is explanatory research. There is an influence of standard operational procedures (X) on employee work effectiveness (Y) of PT. Bank BRI Kc Unit Ratu Samban Bengkulu with a value of tsig < α (0.016<0.05) and a value of tcount > ttable (2.552> 2.034), thus Ho is rejected and Ha is accepted. There is an influence of standard operational procedures (X) on control management ( Z) PT. Bank BRI KC Unit Ratu Samban Bengkulu with a value of tsig < α (0.009<0.05) and a value of tcount > ttable (2.765> 2.034), thus Ho is rejected and Ha is accepted. There is management control (Z) on employee effectiveness (Y) PT Bank BRI KC Unit Ratu Samban Bengkulu with a value of tsig < α (0.046<0.05) and a value of tcount > ttable (2.077> 2.034) thus Ho is rejected and Ha accepted.

PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN YANG DI MEDIASI MOTIVASI KERJA PADA KARYAWAN PT. BANK RAKYAT INDONESIA (BRI) KCP. UNIT PADANG JATI BENGKULU

Rini Sepmayanti — 2024-07-17

The research aims to find out how much the impact of CSR and transformational leadership directly on employee performance is, and to know the influence of CS R and transformative leadership on employees performance through job motivation mediation. The research approach used in the research is quantitative and the type of data in this research is explanatory research that is to test the hypothesis put forward. Data sources in the research use primary data, i.e. data that comes from respondents directly. The population in this study is an employee of the BRI bank in the Bengkulu field unit. The sampling technique in this study uses the saturated sampler technique with a total of 68 respondents. The research data was processed using smartPLS version 4 analytical tool with alternative SEM analysis methods. The results of the research concluded that CSR has no influence on employee performance, CSR influences job motivation, transformative leadership influences employees performance, transformational leadership affects employee motivations, motivational work influences employee performances, work motivation does not mediate transformation leadership to employee achievement, motivated work does not Mediate CSR to employees performance

RIBA DIGITAL DALAM ERA PAYLATER: A SHARIA ECONOMIC LAW PERSPECTIVE ON MILLENNIAL CONSUMERISM

Hana Tuo — 2025-06-23

The paylater phenomenon has become one of the most popular digital financial innovations, especially among the millennial generation. Ease of access, fast process, and installment system make many users unaware that this service has the potential for usury in digital transactions. This article examines the practice of paylater from the perspective of Islamic economic law and its implications for the consumption patterns of the millennial generation. With a normative and sociological approach, this journal highlights aspects of fiqh muamalah, fintech regulations, and the psychological conditions of young consumers. The results show that most existing paylater services contain elements of usury and unclear contracts (gharar). This study recommends reforming the paylater business model based on Islamic principles, increasing Islamic financial literacy, and regulatory supervision of digital financial products.