PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN YANG DI MEDIASI MOTIVASI KERJA PADA KARYAWAN PT. BANK RAKYAT INDONESIA (BRI) KCP. UNIT PADANG JATI BENGKULU

(CASE STUDY IN PUBLIC HOSPITAL SINGAPARNA TASIKMALAYA)

Abstract

The research aims to find out how much the impact of CSR and transformational leadership directly on employee performance is, and to know the influence of CS R and transformative leadership on employees performance through job motivation mediation. The research approach used in the research is quantitative and the type of data in this research is explanatory research that is to test the hypothesis put forward. Data sources in the research use primary data, i.e. data that comes from respondents directly. The population in this study is an employee of the BRI bank in the Bengkulu field unit. The sampling technique in this study uses the saturated sampler technique with a total of 68 respondents. The research data was processed using smartPLS version 4 analytical tool with alternative SEM analysis methods. The results of the research concluded that CSR has no influence on employee performance, CSR influences job motivation, transformative leadership influences employees performance, transformational leadership affects employee motivations, motivational work influences employee performances, work motivation does not mediate transformation leadership to employee achievement, motivated work does not Mediate CSR to employees performance