STRATEGI PEMASARAN KONTEN DALAM MENINGKATKAN INTERAKSI KONSUMEN DI MEDIA SOSIAL

Abstract

Content marketing has become an increasingly important strategy for building significant interactions with consumers on social media. This research aims to investigate content marketing strategies that are effective in increasing consumer interactions on social media platforms. Through a qualitative approach and literature analysis, this research identifies factors that influence the level of consumer interaction, including content quality, consistency, brand engagement, targeting, user engagement, optimal posting times, and platform environmental factors. Additionally, this research also highlights the importance of factors such as authenticity, engagement, content optimization techniques, and cultural sensitivity in influencing the level of consumer interaction on social media. The results show that designing content that is engaging, relevant, and varied, as well as consistent in brand messaging, can increase the likelihood of consumer engagement. The integration of content on social media with the overall content marketing strategy also plays an important role in creating a cohesive experience for consumers