PERAN ETIKA BISNIS DALAM MEMBANGUN KEPERCAYAAN KONSUMEN

Abstract

This research investigates the role of business ethics in building consumer trust as well as the aspects that most influence consumer trust. The aim is to provide a deeper understanding of how companies can apply business ethics to increase consumer trust. The research methodology used is descriptive qualitative by collecting data through literature study. The research results show that integrity, transparency, honesty, fair treatment, corporate social responsibility, sustainability and consumer data protection are the most influential aspects of business ethics in building consumer trust. The implication of this research is that it is important for companies to prioritize ethical values in every aspect of their operations to win consumer trust in the long term