STRATEGI FUNDRAISING DALAM PENGELOLAAN DANA ZIS DI LEMBAGA AMIL ZAKAT INFAQ SEDEKAH MUHAMMADIYAH (STUDI KASUS KANTOR LAYANAN LAZISMU UMY)

Abstract

This study aims to determine the strategy and SWOT analysis of the LAZISMU UMY Service Office in conducting fundraising activities. This research is field research. The data analysis technique in this research is purposive research and the data collection technique in this research uses three ways, namely observation, interviews and documentation. Data validity using source triangulation. Research results: Fundraising Strategy in Raising ZIS Funds at Amil Zakat Infaq Sedekah Muhammadiyah Institution (Case Study of KL Lazismu UMY) using strategy stages 1) Strategic planning using AIDAS theory (Attention, Inters, Desire, Action, and Satisfication), 2) Implementation of strategies using two methods, namely direct and indirect, 3) Strategy Evaluation, KL LAZISMU UMY conducts weekly evaluations conducted every Saturday, monthly evaluations and annual evaluations by evaluating the activities that have been carried out. SWOT Analysis of Fundraising Activities at the LAZISMU UMY Service Office is used to provide alternative strategies in general for the LAZISMU UMY Service Office in Fundraising activities. The resulting output in the form of alternative strategies that researchers have summarized is as follows: 1) S-O strategy: The excellent program offered by fundraising is one of the strengths of the LAZISMU UMY Service Office, Establishing relationships. 2). Strategy: W-O Strengthening HR Capacity, Approaching the leaders as a place of mediation. 3). S-T strategy: Loyalty approach to prospective donors, Strengthening alliances to create fundraising programs in the general public, Utilizing KL LAZISMU UMY figures who are already professionals to penetrate the bureaucracy in the institution.4). W-T strategy: Providing training to human resources to become professional and trustworthy amil, Showing fundraising programs optimally, Improving and evaluating missing data, Showing KL LAZISMU UMY fundraising programs at institutions or companies according to achievements