PENGARUH HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN HERBISIDA MEREK RAMBO PEAK Sl(550) DAN PENTA GLI-Z OLEH PETANI DI TOKO PERTANIAN IDAMAN

Authors

  • I Nyoman Windu Wijaya Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Indonesia
  • Iskandar Ali Alam Fakultas Ekonomi dan Bisnis, Universitas Bandar Lampung, Indonesia

Keywords:

Price, Location, Purchase Decision

Abstract

Primary data for this article is information that has been collected by individuals or groups, such as surveys or questionnaires, and serves as a pathway for pricing and location based on Rambo Peak and Idaman Farm Shop participation. A sampling method known as cluster similarly, acak is usedto collect responses from a total of 364 individuals; However, when the Slovin rumor spread, there were 78 responses to the methodological question. The data were analyzed using the Statistical Package for Social Science (SPSS). using the regression line analysis method. As a result of Idaman Farm Store's participation in the Peer Review Process, Price and Location

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Published

2023-05-03