STRATEGI MARKETING “DE BEAUTY” GRIYA TREATMENT DALAM MENINGKATKAN MINAT KONSUMEN

Abstract

Abstract The development of business existence both in the field of goods and services, encourages new businesses to emerge. One of the growing businesses is the facial treatment service business. The proliferation of facial treatment businesses in Indonesia creates very tight market competition between business people engaged in the same field. So a special strategy is needed to win the market competition. This study aims to determine De Beauty's marketing strategy in increasing consumer interest. This research uses descriptive qualitative research methods, using data collection techniques in the form of interviews, observations and documentation. The results of this study show that De Beauty treatment is able to increase and stabilize its income with 7P (product, price, place, promotion, people, process, physical evidence) in the form of improving the quality and variants of facial treatment, offering affordable prices and providing discounts, creating a comfortable, clean, accessible place design, promoting through social media and word of mouth, owners and employees who are certified and have conducted training, carried out a detailed treatment service process and presented decorations and layouts that pamper the sense of sight. With the success of the strategy that De Beauty Griya Treament has implemented in attracting consumer interest and increasing income, it can be an example of a similar business in attracting consumers.