PENGARUH POTONGAN HARGA, FASILITAS TOKO, DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA INDOMARET VETERAN MANUNGGAL DELI SERDANG

Abstract

Indomaret is one of the minimarket outlets in Indonesia and the pioneer of the first franchise business concept in Indonesia. Armed with knowledge of customer needs. Along with the passage of time and the needs of the Indomaret market, it continues to add outlets in various places. This study aims to determine the effect of price discounts, store facilities, and service quality, on customer loyalty at Indomaret Veteran Manunggal Deli Serdang. This study uses primary data where data is collected using a questionnaire. This research was conducted in April with a population of 29,956 with a sample of 100 respondents. The results of this study indicate the effect of price discounts on customer loyalty, the influence of store facilities on customer loyalty, and the influence of service quality on customer loyalty. The results of this study prove that price discounts, store facilities, and service quality have an influence on customer loyalty.