RELEVANSI HARGA, KUALITAS LAYANAN ISLAMI DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN

Abstract

This study aims to examine and analyze the effect of product quality, price and Islamic service quality on consumer satisfaction for Muslimah swimming pools in Omah Shafa Jember. This research technique is a casual associative research with a quantitative approach. The population in this study were all visitors to the Muslimah Swimming Pool at Omah Shafa Jember. The sampling technique used is accident sampling. The sample used in this study is the entire visitor population as a sample of 78 respondents. The data analysis methods used were descriptive statistics, instrument testing (validity test and reliability test), multiple linear regression analysis, classical assumption test (multicollinearity test, heteroscedasticity test, and data normality test), hypothesis testing (t test and f test) and test the coefficient of determination (R2) with the help of SPSS version 25.0. The results of this study indicate that product quality partially has a positive and significant effect on consumer satisfaction with a significance level of 0.001 <0.05. Price partially has a negative and insignificant effect on consumer satisfaction with a significance level of 0.500 > 0.05. Islamic service quality partially has a positive and significant effect on customer satisfaction with a significance level of 0.000 <0.05.