ANALISIS STRATEGI MANAJEMEN DALAM RUMAH ZAKAT

Abstract

The research was conducted to analyze and see how to strages, management, construction, and implementation of the organizational strategy planning of Rumah Zakat. The methods used is descriptive and qualitative and data collections uses literature studies based on secondary and primary data. The result of the study show that there are stages in preparing the strategy, vision, mission, and goal of Rumah Zakat by using environmental analysis of objects that research can maintain both ability and access to deep opportunities so as to minimize the threat (weaknesses) in the future. So that it has an impact on increasing zakat fundraising. Furthermore, in the strategic planning stage, the institution forms long and short term work programs. In the final stage, namely evaluating the strategy by evaluating all work activities to form the latest innovations in strategic planning in the next program. So it can be concluded that the strategic management carried out by Rumah Zakat is appropriate and running better. This is evidenced by the impact that shows success in increasing the amount of zakat funds collected by Rumah Zakat.