Pengembangan Produk Bubblin’ Nugz Sebagai Salah Satu UMKM Desa Ketambul Berbasis Canva Untuk Meningkatkan Daya Tarik Konsumen

Abstract

Product packaging is one of the key factors in attracting consumer attention and increasing the selling value of MSME (Micro, Small and Medium Enterprises) products. In Ketambul Village, there are MSMEs that produce processed food from chicken and flour, which are currently only sold in the form of meatballs in simple plastic packaging. This article discusses the development of the "Bublin’ Nugz" product from meatballs which are varied with various flavors such as cheese, spicy balado, and BBQ, and topped with bubble breadcrumbs to enhance their appearance. This development was carried out to increase consumer appeal through attractive packaging designs using the Canva and Smartmockups applications. By utilizing this technology, it is hoped that MSMEs in Ketambul Village will be able to realize the importance of attractive and innovative packaging in increasing the attractiveness and selling value of products, as well as improving their design skills and creativity. The research results show that understanding and using packaging design technology can help MSMEs create unique and attractive packaging, so that they can boost sales and develop their businesses further.