Strategi Pemasaran Melalui Influencer Marketing: Studi Kasus Pada Band .FEAST

Abstract

This study aims to analyze the marketing strategy through influencer marketing implemented by the band .Feast, an Indonesian rock group. In today's digital era, influencer marketing has become an effective method for reaching a wider audience. This research employs a qualitative approach with data collection through interviews and observations of the band's marketing activities on social media. The results indicate that collaboration with influencers not only enhances the band's visibility but also strengthens their brand image among fans. These findings are expected to provide insights for music industry practitioners in formulating more effective marketing strategies.